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Daniela
Full Stack Developer At Loots
Our campuses are running their courses 100% remotely in response to COVID-19.
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Online Marketing
Become an Online/Digital Marketer, learn how to scale a business, and use services and platforms to your advantage.
BerlinDüsseldorfHamburgLeipzigOnline
14 months + 2 months internship
Overview
What is it all about?
What is the point of having a website if nobody knows about it? As an Online Marketing Manager your job is to understand who needs your product or service and to find a way to reach this audience.
Curriculum
What will I learn?
We have designed a project-based curriculum, tailored to all needs. After the course, our students will be ready for Junior Online Marketing positions.
Introduction to Marketing
Learn the fundamentals of Marketing and Online Marketing: what is the Customer journey, what is an Audience, what is a Persona, how to analyse a market.
01
SEO and Analytics
Learn how to increase the visibility of a website on search engines and how to closely monitor your track and performance, with tools such as Google Analytics or Ahrefs.
02
SEA & Display Marketing
Learn how to advertise your website on search engines and other websites with Google Ads.
03
Social Media Marketing
Understand how to build a social media strategy, create content for various channels, and set up ads.
04
Email Marketing
Learn how to get more subscribers, how to design a newsletter, and how to increase your conversion rate with emails.
05
Press Relations
Understand how to communicate about your brand and write a press release.
06
COURSE DETAILS
What more do we offer?
We offer much more than just teaching and hacking, such as:
Career Services & Success
Beyond building the hard skills in class,you need to get involved in the local tech scene and market yourself. We’re here to help you succeed with career development support and opportunities to get into the community.
Career Workshops
We will help you better your online presence and also in preparing an industry-specific resume, you’ll pick up the skills to stand out.
Mentoring & Coaching
Feeling demotivated, hit a roadblock on don’t know whether to continue? Our Counselors and team of experts are always there to help you overcome obstacles.
Real Life Projects
What will make you stand out as a Junior Online Marketer is not theory, but experience. That is why you will work in teams as consultants for real companies throughout the year.
FURTHER DETAILS
About this Course
Starts every:Six weeks
Teaching Mode:On Campus & Online
Language:English
Duration:14 months + 2 months internship
Availability:Berlin, Düsseldorf, Hamburg, Leipzig & Online
REQUIREMENTS
What do we require of you?
Language:English - minimum B1 Level
Computer Knowledge:Beginner