Online Marketing

Full-time | 14 months

Become a real marketing expert!

Discover the secrets of online marketing and using various platforms to your advantage. Dive into the world of customers’ thoughts and understand what exactly moves them: Only those who know their customers can convince them of their products!

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What is it all about?

What good is a website if no one knows about it? As an online marketing manager, your job is to understand who needs your product or service. You find ways to get in touch with your customers and to arouse their attention and curiosity through clever advertising measures. Creative minds are needed, are you one of them?

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Job-Oriented Curriculum

We have developed a project-based curriculum to fit all needs. Upon completion of the course, our participants can apply for junior online marketing positions and are ready to turn the marketing industry on its head!

01 | Introduction to Marketing

Learn the fundamentals of Marketing with a focus on Online Marketing. Craft user personas and customer journeys and learn how to analyze the market to help define and focus on your target audience.

01 | SEO and Analytics

Discover how to increase search engine visibility and monitor performance of a website using tools like Google Analytics or Ahrefs.

02 | Press Relations

Learn how to effectively communicate your brand message and write clear, attention-grabbing press releases.

03 | Email Marketing

Attract new subscribers, Design engaging newsletters, and increase conversion rates with strategies for using email.

01 | SEA & Display Marketing

Learn how to advertise on search engines and other websites with Google Ads.

02 | Social Media Marketing

Build a social media strategy, create engaging content for various channels, and plan an effective ad campaign.

01 | Agile Project Management
02 | German & English Classes
03 | Mentoring
04 | Hackatons

Career & Benefits

DCI is more than just theory. With us you learn to apply your new knowledge practically and gain valuable hands-on experience! We offer you valuable support in your individual career development and enable you to enter the tech community – our greatest wish is to lead you to success!


Career Services

Our Career Success team is always there to help guide you to make a smooth transition into the workforce. From application & CV workshops,  to assisting with your job search, and much more.

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We promote participant-to-participant learning by encouraging participants to support and learn from one another. Top participants also get the chance to become a paid tutor and help others.

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Mentoring & Coaching

Our counselors are always there to help you overcome obstacles if you ever feel demotivated or need advice and encouragement throughout your journey.

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Online Tools & Hardware

We are a GitHub Partner School and will provide you with tools and services worth over 200.000 €. Additionally, we will provide you with a laptop and mobile internet for your classes and projects.

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Course Details
& Requirements

01 | Start Date(s)
18.10.2023 (english)
28.11.2023 (german)
11.12.2023 (english)
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02 | Cost
A Bildungsgutschein (aka education voucher) can be used for this course
03 | Requirements
No previous experience
or education necessary
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04 | Duration
12 months +
2 month internship
05 | Location
Everywhere in Germany – courses are online
06 | Language
English or German – minimum level B1
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Financing Options

If you are unemployed and registered at the Agentur für Arbeit or Jobcenter, all courses can be 100% financed with a Bildungsgutschein (education voucher). 


If you pay your own way, you can either do so yourself or get a loan with CHANCEN eG. They cover your entire course fee and you don’t start paying it back until you complete the course and find a stable job.

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DCI Alumni at Work

I found a full-time job even before the course was over and that was in the middle of the pandemic, thanks to everything I learned in the course and help with the career success team. Now I am the Online Marketing Manager for a sports Startup and I couldn’t be happier with the choice of DCI to change my career and pursue my passions.

Edgar V. Junior Performance Marketing Manager at Fanzone Media GmbH

The DCI is providing me the opportunity to learn from teachers who share their extended knowledge in marketing. It was one of the few institutions that has been able to deal with the COVID-19 situation, by going from offline classes to remote lessons without a drop in quality.

Luigia P. Online Marketing Specialist

DCI changed the way I approach things. The knowledge I have gained in the past year helped me to understand the work of a tech company, connect with co-workers from other departments, but also to get involved with my own ideas.

Anna S. Catalogue Operations Specialist at Soundcloud

Your new future is waiting for you – Ready to get started?

Then take the first step and apply for a DCI course!

If you are still unsure or have any questions, feel free to contact our Education Consultants: they are always there for you and ready to help – regardless of your location.

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