Digital Sales Manager

Full-time | 12 Months | Remote

Turn your social skills into a thriving career 

You easily captivate others with your ideas? At the same time, you are fascinated by the possibilities of digitalisation? Then the Digital Sales Course is perfect for you! Here, you refine your communication skills to make a real impact in sales. 

The course is entirely free with a Bildungsgutschein (education voucher) from the Arbeitsagentur or Jobcenter!

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Course Details
& Requirements

01 | Start Date(s)
30.09.2024 (German)
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02 | Cost
Free participation with Bildungsgutschein (education voucher)
03 | Requirements
Confident use of a computer; no prior technical experience is require
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04 | Duration
9 months + 3 months internship
05 | Location
Everywhere in Germany – courses are online
06 | Language
German – minimum level C1
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Here’s what awaits you

We’ll take you on a journey through strategic sales know-how tailored specifically for the demands of the digital era. Engage in hands-on exercises preparing you for real-world scenarios and master tools in Customer Relationship Management (CRM) such as HubSpot and Salesforce. Additionally, we’ll guide you in creating sales-focused content while keeping an eye on Search Engine Optimisation (SEO). It’s time to elevate your skills to a new level and conquer Digital Sales!

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Hands-on curriculum

Our hands-on curriculum in the Digital Sales Manager course combines professional expertise with real-life scenarios. The best part: Our limited class sizes ensure an optimal learning experience.

01 | In the first module you will learn about key topics in e-commerce and digital sales management
  • The role of the internet and e-commerce in the digital age
  • Tasks and responsibilities in digital sales management
  • Digital sales vs. traditional sales – similarities and differences
  • Required skills and trends in digital sales
  • Basic rhetoric, communication and conflict resolution techniques
01 | The second module is about customers in the digital age. Find more about:
  • Digital customer characteristics, purchasing behavior and decision-making processes
  • Differences and specific characteristics of B2C and B2B sales
  • Application of the basics of sales psychology
  • Tools for improving customer loyalty and satisfaction
  • Strategies for adapting the sales process to the digital transformation
01 | In the third module, you will learn about digital sales strategies and discover the world of Software-as-a-Service (SaaS) in sales.
  • Approach to developing digital sales strategies
  • SaaS sales 101: benefits and challenges
  • Lead generation and qualification for SaaS
  • Importance of partnerships and alliances in SaaS sales
  • Applying learned skills in real-life sales situations
01 | The fourth module deals with sales content and search engine optimization (SEO) in the digital sales area.
  • Use of social media channels for sales
  • Content marketing for landing pages and email campaigns
  • Basics of SEO and keyword research
  • Measuring sales performance with key performance indicators (KPIs)
  • Use of analysis tools such as Google Analytics and Excel
01 | In the fifth module, you will learn about the most important CRM (Customer Relationship Management) systems and how to use them.
  • Basics, functions and best practices of CRM systems
  • Setting up and using Pipedrive, HubSpot and Salesforce
  • How To: contact management, reporting and automation
  • Independent development of implementation and usage plans
01 | The sixth module deals with legal regulations and customer relationships in digital sales.
  • Ethical management of customer data
  • Data protection regulations and compliance requirements
  • Building long-term customer relationships through cross-
  • selling techniques, customer account management and loyalty strategies

Career & Benefits

To help you jumpstart your career, we don’t just teach you how to use the world’s leading CRM tool. We offer you a full-service experience that includes educational guidance, professional coaching, tutoring, and free tools.


Career Services

Our wonderful career success team is here to support you every step of the way, ensuring a smooth transition into the professional world. Whether you need help with applications or job searches, we’ve got you covered.

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We encourage our participants to learn from each other and provide mutual support. If you’re up for it, we offer you the opportunity to become a paid tutor for your fellow students and help them with their learning.

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Online Tools & Hardware

With DCI, you get access to tools and services worth over €200,000 – for free! This includes a laptop, along with all the software used in the courses.

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Mentoring & Coaching

Our counsellors are always there to help you overcome obstacles if you ever feel demotivated or need advice and encouragement throughout your journey.

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Financial support

If you are unemployed and registered with the Agentur für Arbeit or Jobcenter, the course can be 100% funded through a Bildungsgutschein (education voucher). 

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DCI Alumni at Work

I found a full-time job even before the course was over and that was in the middle of the pandemic, thanks to everything I learned in the course and help with the career success team. I couldn’t be happier with the choice of DCI to change my career and pursue my passions.

Edgar V. Junior Performance Marketing Manager at Fanzone Media GmbH

The DCI is providing me the opportunity to learn from teachers who share their extended knowledge. It was one of the few institutions that has been able to deal with the COVID-19 situation, by going from offline classes to remote lessons without a drop in quality.

Anna S. Catalogue Operations Specialist at Soundcloud

I studied Sociology, then Agricultural studies, but I left both universities. I guess now I just found the best combination of social, technical, and meaningful job ever. I would encourage all women out there to learn tech jobs. This whole tech industry urgently needs the social spirit of women.

Adrienn T. Accessibility & Usability Expert at T-Systems Multimedia Solutions


The meaning of Digital Sales is simple: it’s the art of selling in the digital era. It involves leveraging innovative technologies and digital platforms to sell products or services within a dynamic and highly interconnected environment. From designing online shops to data-driven marketing strategies and targeted customer engagement on social media – Digital Sales is the key to success in a world where online shopping and digital communication set the pace.

The salary in Digital Sales can vary based on factors like experience, location, skills, and the specific employer. In Germany, a starting Digital Sales Manager usually makes around €40.000 – €55.000 per year. The certification you earn in this course provides the perfect foundation for an entry-level job. 

Absolutely! A career in Digital Sales is worth it for many reasons – adaptability across industries, continuous growth opportunities, remote work options, and the chance to leverage evolving technologies for sales success. If you’re passionate about connecting with people, technology, and achieving sales goals, it’s a fantastic field to explore.

As a Digital Sales expert, also known as a Marketing Manager or Sales Manager, you play a pivotal role in the sales process. You identify and engage potential customers through digital channels, utilising CRM systems and analytical tools like HubSpot and Google Analytics. The best part? Successes in digital sales are often directly measurable, making the work particularly exciting. This profession also allows room for creativity as you create tailored sales strategies that set you apart from the competition.

No prior knowledge is required to participate in our course. If you speak German (minimum level C1) and have an interest in learning how to master sales, you are more than welcome to attend!

You can take part in our courses for free with a Bildungsgutschein (education voucher) from the Agentur für Arbeit or Jobcenter. They cover all costs while you give your career a fresh boost. 


Not sure if you qualify for the voucher? Our experts from career counselling are here to help and will assist you with the process free of charge.

All of our courses, including Digital Sales, are certified according to AZAV standards (Accreditation and Registration Ordinance for Employment Promotion). This certification is a quality seal for educational institutions, confirming that the quality standards for vocational training and employment support are met.

Ready to launch your future-proof career?

Take the first step and apply for our Salesforce course!

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